services and products
Market-oriented consultancy and research services to businesses and organisations involved in agriculture and value chain industries.
Agric-Markets Value Chain Analysis
We provide whole range of goods and services necessary for an agricultural product to move from the farm to the final customer or consumer.
eMKambo Perishable finance
eMKambo offers a range of agriculture loans for traders in the Market to meet the cost of working capital and allied activities.
Agric- Content Generation and Software Development
eMKambo have a highly qualified team which works on creating and maintaining agriculture related web, mobile and desktop applications.
Creating and managing agricultural knowledge resources, including the analysis and modelling of diverse data sets relevant to management of the produce markets.
eMKambo Bulk SMS
Assists agric- value chain actors e.g input suppliers, agro dealers, buyers of commodities, transporters among other service provides to broadcast messages to facilitate their business.
eMKambo Call Centre
Comprises of 16 mobiles lines (Econet, Telecel and Netone) used to inform various value chain players about agricultural markets status.
The mobile application avails to share agriculture information and knowledge (content) through mobile smart phones.
The word Mkambo refers to market in isiNdebele language. It has the same connotation in the Shona language though in Shona, the word Musika commonly refers to the market One of the challenges facing Zimbabwean agriculture and rural development is lack of reliable, usable and timely information, evidence and knowledge for effective decision making. A significant part of the available information is either out-dated or dispersed in various institutions, people and environments. When projects and programmes by various NGOs, private sector players and other development organisations come to an end, in most instances, there is no clear mechanism for the knowledge that was gathered to be handed over and inform new initiatives. In addition, competition rather than collaboration among organisations in the same sector works against knowledge sharing.
Like any other innovation, the explosion of ICTs and social media has come with merits and demerits in most developing countries. Although it is always tempting to look at the advantages and ignore disadvantages, we can learn a lot from examining both sides. Africa now has millions of WhatsApp groups and other social media-driven platforms. […]
While African countries seem to be encouraging their farmers to produce for exporting to developed countries, those countries are looking at African countries as their customers. Competition has become so real that it is very easy to find chickens from Brazil and Chinese noodles in remote corners of Africa. This means all producers, including smallholder[…]
In a world increasingly driven by ICTs, farmers should not be satisfied with feedback from supermarkets and contract companies. Nothing stops them from speaking directly to consumers who are the final end users of what they produce. A majority of consumers particularly those in urban markets have more information than producers. That means farmers have[…]
A close look at informal agriculture markets across Africa shows they thrive on implicit knowledge that cannot be manipulated through software or codified into a manual. Cooperation is the default behaviour rather than competition. Robust information is shared even between actors who are supposed to be furious competitors. Peers are more influential than experts. That[…]
A significant portion of billions of dollars that have gone into agriculture in developing countries have been absorbed by supply-driven information systems. With each organisation beating its own drum, tons of publications, videos, manuals and websites continue to be produced. All these are directed at telling farmers what to do and how to do it.[…]
Given the disparate nature of smallholder production in developing countries, it is often very difficult for buyers, development actors and policy makers to get an accurate sense of the scale and demand for agricultural services including inputs. Equally difficult is estimating the volume of commodities that can be consistently supplied to the market by a[…]
In many developing countries, farmers who diversify their sources of information and knowledge are more successful than those who rely on fewer sources. These are some of the issues, eMKambo has uncovered through social listening and sentiment analysis in farming communities and agriculture markets. Another critical observation is that farmers and agricultural organisations struggle with[…]
While the relationship between crop and livestock production seems obvious to some people, a lot of lessons are hidden in how these commodities are marketed in many African countries. In almost every African country, where there are people’s agriculture markets, the horticulture and field crops market is relatively more consistent and dynamic than the livestock[…]
One of the biggest challenges besetting African smallholder agriculture is the fact that agricultural knowledge is invisible. By looking at a farmer or a trader, you cannot tell what knowledge these people possess or need. Two farmers can pass each other in the market, one possessing the solution to a problem that is taxing the[…]
Last week agricultural experts from across Africa and Western countries gathered in Harare, Zimbabwe to design strategies for reducing food losses affecting African smallholder Agriculture. The event was convened by the Food and Agriculture Organization of the United Nations (FAO). Participants heard that Sub-Saharan Africa loses grain valued at US$4 billion annually, enough to feed[…]