Once farmers start participating in the market, they no longer remain the same. By talking to other farmers and listening to experiences from other parts of the country, they stop being passive price-takers. They become active co-creators of the marketing experience. Through the mass market, farmers find their voices by exchanging phone numbers and sharing Read more about Mass markets build farmer confidence and transform behaviour[…]
Formal institutions do not have the data required to build African economies The amount and quality of data required to transform African economies cannot be found in statistical agencies, universities, reserve banks or any government institution alone. For agriculture-driven economies, value chains, farmers and mass markets possess the data badly needed for reality checks. To Read more about Formal institutions do not have the data required to build African economies[…]
Mass markets offer new grounds for interpreting African economic realities It is only through working with mass markets that African policy makers and researchers can make informed decisions that support genuine collaboration and learning. People who don’t understand mass markets assume these fluid institutions are all about buying and selling commodities. Yet the diversity of Read more about Mass markets offer new grounds for interpreting African economic realities[…]
Very few organizations are benefiting from fragmented information Many African farmers and traders live complex economic and financial realities. For such people, fragmented and siloed information is not helpful. They need fluid platforms that can provide recommendations, comparisons and synthesized answers. Working with thousands of farmers, traders and vendors has enabled service providers like eMKambo Read more about Very few organizations are benefiting from fragmented information[…]
African leaders who really care about food systems transformation cannot ignore what is happening in the mass market. Ignoring these markets is ignoring more than 70 percent of actors who handle food after it has been produced. In most African countries, mass markets or territorial markets are the true centre of gravity for local food Read more about We cannot achieve food systems transformation by ignoring mass markets[…]
How can African countries hope to make the African Continental Free Trade Area (AfCFTA) work when there are no systems to facilitate trade within countries and between neighboring countries? African countries cannot succeed on the regional and global market stage when local trading is fragmented due to absence of reliable systems. Without data and evidence Read more about African countries cannot build a strong African Continental Free Trade Area without investing in data first[…]
One of the major challenges in Africa’s digital agriculture space is that software developers try to develop digital solutions based on a lot of assumptions. Much of the food production knowledge including Indigenous Knowledge Systems (IKS) around food are within the old generation. The digital space is dominated by the young generation, mostly the urban Read more about Closing gaps between indigenous knowledge systems and digital solutions[…]
While Artificial Intelligence (AI) is being touted as a solution to many data-related challenges, it cannot generate agricultural market intelligence without human involvement. The most important first step in building an agricultural platform is generating and processing data into information and knowledge. Sources of that data are farmers, traders, vendors, transporters, consumers, formal institutions and Read more about Artificial intelligence cannot generate market intelligence on its own[…]
Whereas imported western methods of collecting data focus on scientific questionnaires, in African communities and mass markets conversations and stories are the highest form of data. while the formal education system in most African countries continues to promote the view that to be objective researchers must be detached from what they are studying, in African Read more about Indigenous Knowledge Systems have their own data collection methods[…]
With frequent reports El Nino weather phenomena across the world, signals from mass markets are becoming major sources of critical knowledge for adaptation to climate change. Increasing climate variability, shifting market dynamics, cross-border trade complexities, and the growing scale of informal markets demand a more advanced, integrated, and responsive early warning system. The rich intelligence Read more about Mass market signals are becoming more important in a changing climate[…]