The significance of understanding consumer buying power

The significance of understanding consumer buying power One of the most over-looked trends in African agriculture-driven economies is the buying power of local consumers. When the private sector, government departments and development agencies support agriculture, they rarely think about whether local consumers will afford what will be produced or not. At worst, this oversight leads Read more about The significance of understanding consumer buying power[…]

African food markets continue to reshape Micro, Small and Medium Enterprises

African food markets continue to reshape Micro, Small and Medium Enterprises One of the most critical invisible trends in African economies is the extent to which food markets are shaping the operations and growth pathways of Micro, Small and Medium Enterprises (MSMEs). MSMEs keep changing in form, knowledge intensity and character in ways that external Read more about African food markets continue to reshape Micro, Small and Medium Enterprises[…]

The value of agricultural commodities is in their prices on the market

The value of agricultural commodities is in their prices on the market Prices of agricultural commodities in various markets are some of the most under-rated insights in African agriculture. Policy makers are more concerned with prices of processed products like bread, cooking oil, sugar, margarine, maize meal and imported products like fuel. There is no Read more about The value of agricultural commodities is in their prices on the market[…]

How about using trade expos to promote indigenous food systems?

How about using trade expos to promote indigenous food systems? Beyond talking about investment opportunities such as abundant land and water, African countries should use global events such as the Dubai Expo as a platform for promoting indigenous commodities. Each African country has unique indigenous food and other commodities which the people from other parts Read more about How about using trade expos to promote indigenous food systems?[…]

Knowledge is not enough without a unique set of values

Knowledge is not enough without a unique set of values The above statement is the main reason why indigenous knowledge should be part of the 4th industrial revolution. Most rural African communities have survived COVID19 so far not only due to their indigenous knowledge but unique sets of values on how to co-exist with nature Read more about Knowledge is not enough without a unique set of values[…]

Behind every quantity of food are units of measurements in African markets

Behind every quantity of food are units of measurements in African markets Contrary to western markets like supermarkets where most of the commodities are sold by weight through kilograms, for instance, African mass markets have developed their own best practices in measurement and linking measurements to price or value. To avoid the inconvenience of having Read more about Behind every quantity of food are units of measurements in African markets[…]

Food is more than commodities – it embraces culture and local knowledge

Food is more than commodities – it embraces culture and local knowledge African mass markets are always demonstrating possibilities for reshaping food systems based on the understanding that food is a right not a commodity. While digitalization enables commodification, food is not just about commodities but culture and local knowledge.  Food systems are broader than Read more about Food is more than commodities – it embraces culture and local knowledge[…]

Indigenous knowledge should drive transformation of African food systems

African countries can only change the persistent negative image of Africa as a net importer of food when they start looking at food systems as more than agriculture. Most African food systems continue to be influenced by Western tastes and preferences. In addition to exploiting natural resources, colonization transformed African food systems for the purposes Read more about Indigenous knowledge should drive transformation of African food systems[…]