The underrated value of knowing your customer and knowing your market

There are times when the market is more important than inputs like seed, fertilizer and capital but very few farmers invest in understanding the market and knowing their customers. The situation is worse in African territorial markets where customers are as diverse as the commodities such that knowing your customer may not mean keeping that Read more about The underrated value of knowing your customer and knowing your market[…]

How evidence and knowledge influence the quality of commodities and incomes

The quality of agricultural commodities and income is influenced by the quality of evidence and knowledge accessible to value chain actors, thanks to evidence from African mass food markets. More importantly, the survival of any business depends on the trust, relationships and networks built with existing and potential suppliers and buyers. Many African countries produce Read more about How evidence and knowledge influence the quality of commodities and incomes[…]

How agroecology is dismantling stereotypes about rural Africa

Gone are the days when African rural areas were associated with backwardness. With many indigenous food commodities like wild fruits and tubers from rural areas commercializing themselves through African territorial markets, many Africans who care about health and wellness are relocating to rural areas and the countryside from cities.  Who wants to live in an Read more about How agroecology is dismantling stereotypes about rural Africa[…]

Using territorial markets to scale what is working in African food systems

One of the most persistent challenges for African governments and development agencies has been how to spread good practices by scaling what is working in one community to several communities. Several well-meaning pilot interventions have remained isolated islands of success. The way African territorial markets harness horizontal knowledge exchange between actors could provide useful practical Read more about Using territorial markets to scale what is working in African food systems[…]

Tapping into the voices and wisdom of people doing the hard work

Instead of depending on extractive models that focus on exploiting natural resources like land, water and minerals, every African country can benefit from tapping into the voices and wisdom of people who are doing the hard work of preserving African indigenous food. Many rural communities are convinced that achieving food and nutrition security is a Read more about Tapping into the voices and wisdom of people doing the hard work[…]

What would a funding model ideal for African mass markets look like?

What would a funding model ideal for African mass markets look like? African territorial mass markets have been quietly evolving into unique institutions for decades. However, one of the big gaps has remained the absence of relevant formal financial models dedicated to these important socio-economic institutions.  For instance, Zimbabwe produces more than 100 agricultural commodities Read more about What would a funding model ideal for African mass markets look like?[…]

Why we need a Food Systems watchdog

“eMKambo has been working in Agricultural mass markets for more than 10 years and these markets take more than 70% of what is produced in Zimbabwe, that is, indigenous food like small grains, indigenous chickens, fresh produce etc. As eMKambo we monitor these markets to see what is going on there. There is need to Read more about Why we need a Food Systems watchdog[…]

Empowering communities to appreciate and conduct research

If developing countries are going to only recognize and respect research results from formal research institutes and universities, they will continue excluding diverse voices and stifling ambition. While formal institutions in Africa are doing their thing, ordinary people in farming communities, fishing villages and informal markets are creatively shaping their own future and adapting in Read more about Empowering communities to appreciate and conduct research[…]

How consumers use their buying patterns to signal priorities

As buying patterns signify ordinary people’s priorities, developing countries should invest more in finding pockets of opportunity from micro-markets than pursuing mega deals. In most African countries, much of the overlooked growth is within open food markets from which the majority get food and income. An outside observer may see open markets as chaotic economic Read more about How consumers use their buying patterns to signal priorities[…]

Who really sets prices in the open market?

No matter how many times this question is answered, it continues to be asked again and again.  One of the reasons is that the answer may be correct but unbelievable. As in all other markets, rules of supply and demand influence pricing of agricultural commodities in open markets that are powerful ecosystems in developing countries.  Read more about Who really sets prices in the open market?[…]