Silent and health competition in African fresh food markets

Posted on October 24, 2016 by eMKambo

A few years ago, it appeared supermarkets were the only place where consumers would find fresh fruits and vegetables in African cities. The situation has changed dramatically. Armed with new food safety knowledge and insights from consumers, informal and open fresh food markets have become preferred destinations for the majority of consumers. Imported fruits and Read more about Silent and health competition in African fresh food markets[…]

Lessons from how farmers view wealth creation as a holistic system

Posted on October 17, 2016 by eMKambo

Although there is a tendency to treat the majority of African smallholder farmers as passive recipients of external information and knowledge, they are very good at learning from their experiences. In Zimbabwe, eMKambo has discovered that farming communities and individual farmers contribute to the national knowledge base more than they will ever know. They have Read more about Lessons from how farmers view wealth creation as a holistic system[…]

Taming agricultural value chains through data and evidence

Posted on October 10, 2016 by eMKambo

Many people who grew up in African communities practicing mixed farming, remember how taming young bulls or steers into a span of oxen was not easy. The situation was the same with taming a cow to milk it when it had just given birth to its first calf. In most cases you would not complete Read more about Taming agricultural value chains through data and evidence[…]

It will take integrative thinkers to fully exploit African resources

Posted on October 3, 2016October 6, 2016 by eMKambo

The majority of African economies are too complex to be fully exploited through current formal education systems that promote silos. While it is important to have expertise in crop production, livestock production, nutrition, road construction and natural resources management, what matters is how all these forms of knowledge can be integrated into a cohesive system. Read more about It will take integrative thinkers to fully exploit African resources[…]

African agriculture requires serious disruptive thinkers

Posted on September 26, 2016September 26, 2016 by eMKambo

If African agriculture is to be truly transformative, there is need for disruptive thinkers who can revisit boundaries between smallholder and large scale farmers. These boundaries have extended from physical (size of land) to the mind-set, creating unsustainable mental blockages. Most smallholder farmers have bought the myth that they cannot think big and challenge conventional Read more about African agriculture requires serious disruptive thinkers[…]

How informal agricultural traders capture and preserve customer loyalty

Posted on September 19, 2016September 19, 2016 by eMKambo

They may not advertise their products in the formal media, but informal agricultural traders have results-driven ways of capturing customer loyalty. Most of their skills have been honed over generations into unwritten intuitive laws that almost every trader is aware of. They understand customers more than customers know about themselves. According to traders in Harare Read more about How informal agricultural traders capture and preserve customer loyalty[…]

How much should farmers and consumers know about something?

Posted on September 12, 2016September 19, 2016 by eMKambo

The formal education system in many developing countries is organised in such a way that the depth and breadth of knowledge imparted determines grades and qualification levels. Unfortunately, it is difficult to translate this arrangement into real life where societies do not function according to grades and degree qualifications. For instance, farmers and rural communities Read more about How much should farmers and consumers know about something?[…]

How to move from ordinary to best agricultural practices

Posted on September 5, 2016September 5, 2016 by eMKambo

‘Best practice’ is not even a mouthful but what it means in practice remains unclear to many people who use the phrase. In African agriculture, it takes a lot for a farmer or trader to become a best practitioner. Most value chain actors face challenges in identifying sufficient quality evidence that can be translated into Read more about How to move from ordinary to best agricultural practices[…]

The power of curiosity and situational intelligence in African communities

Posted on August 29, 2016August 31, 2016 by eMKambo

In every African community you can find people who are naturally curious and those who lack interest in learning. Those who are curious can describe many aspects of their local environment such as natural resources and man-made features like water sources, dip tanks, schools, markets and business centres as well as the history of their Read more about The power of curiosity and situational intelligence in African communities[…]

Many African farmers can perform like Gold Medalists

Posted on August 22, 2016 by eMKambo

If agriculture was an Olympics competition, many African farmers would certainly be gold medalists. Zephaniah Phiri, the late world class water harvester of Zvishavane in Zimbabwe would have collected dozens of gold medals. There are many such farmers from Cape to Cairo and Senegal to Somalia. While modernization is trying to present standards of excellence Read more about Many African farmers can perform like Gold Medalists[…]