A significant portion of billions of dollars that have gone into agriculture in developing countries have been absorbed by supply-driven information systems. With each organisation beating its own drum, tons of publications, videos, manuals and websites continue to be produced. All these are directed at telling farmers what to do and how to do it. Read more about Principles of demand-driven agricultural practice[…]
Given the disparate nature of smallholder production in developing countries, it is often very difficult for buyers, development actors and policy makers to get an accurate sense of the scale and demand for agricultural services including inputs. Equally difficult is estimating the volume of commodities that can be consistently supplied to the market by a Read more about How digital technology purifies demand and experiences through agriculture markets[…]
In many developing countries, farmers who diversify their sources of information and knowledge are more successful than those who rely on fewer sources. These are some of the issues, eMKambo has uncovered through social listening and sentiment analysis in farming communities and agriculture markets. Another critical observation is that farmers and agricultural organisations struggle with Read more about Farmers and traders with diversified sources of information are more successful[…]
While the relationship between crop and livestock production seems obvious to some people, a lot of lessons are hidden in how these commodities are marketed in many African countries. In almost every African country, where there are people’s agriculture markets, the horticulture and field crops market is relatively more consistent and dynamic than the livestock Read more about Surfacing the shared identity of crop and livestock production in African agriculture[…]