Like all businesses, agribusinesses should be built around a product/service and a niche market. Ideally, more products and services spawn more business models with some models eventually becoming separate business units. When that happens, it becomes easy to assess the viability of each business model. Contrary to some beliefs, in a business model, money is Read more about Key elements of market – informed agribusiness Models[…]
Almost all development interventions into Africa are framed into acronyms. eMKambo will not give examples because there are far too many acronyms to mention and you know what we mean. Although they are designed to make programmes easy to remember, most acronyms turn development interventions into slogans. As if that is not enough, acronyms have Read more about If acronyms were a solution, poverty would be history in many African communities[…]
In African agrarian communities where livestock are part of people’s livelihoods, farmers have forged symbiotic relationships with their cattle, goats, sheep, camels, pigs and poultry, among others. While the world is elevating the role of ICTs in mediating knowledge, domestic animals have, for generations, distinguished themselves in mediating knowledge between people, the environment and the Read more about Domestic animals as sources of Knowledge and Social Intelligence[…]
While a supermarket chain can have a customer care department responsible for answering queries and harvesting feedback from diverse customers, informal agricultural markets in major African cities have different ways of gathering customer experience. They use their collective knowledge to maintain customer service for diverse commodities. Each market can have more than 100 years’ worth Read more about How informal economies harness and institutionalize customer experience[…]